As part of the British Fashion Council’s City-Wide Celebration in September 2023 AllSaints reimagined the London flagship to make a bold statement.

AllSaints launched an exclusive 24-piece limited collection in UK stores and online, celebrating a shared passion for performance, music, art, and individuality. The collection’s shimmering sequins and bold detailing juxtaposed the brand’s signature rock ‘n’ roll aesthetic, while the powerful energy of the dancers brought a fresh and expressive fashion narrative to life.

Delivered a high-impact, multi-channel campaign to relaunch the Spring Denim Collection, spanning immersive in store and digital touch points, featuring a full store window refresh, elevated digital and social content, and a standout collaboration with London artist Ian Berry at the Regent Street flagship.